Welcome to Moke America
What started as a 1950’s British military vehicle, the Moke quickly evolved into an iconic beach cruiser beloved by surfers, celebrities, and Caribbean travelers alike.
About Moke
Today the Moke has been reinvented with an all-electric powertrain and modern engineering, while still remaining true to it’s classic British roots. Now called the eMoke, this 21st century eco-friendly beach buggy is made exclusively for the US market.
With wide variety of colors and interior options to choose from, the eMoke is primed and ready for fun in the sun.
Timeline
1959
British Motor Corporation received a brief from the British Army requesting a suitable lightweight, air-transportable utility vehicle. BMC’s response was a vehicle (designed by Alec Issigonis, the father of the Mini) that became known as the Moke.
1964
After failing to convince the British Military that the Moke was battle-ready, the BMC decided to commercialize a civilian version to recoup the vehicle’s development costs. Thus, the Austin Mini Moke was launched to the UK in January of 1964.
1966
A new version of the Moke was assembled in Australia. Dubbed the Morris Mini Moke, it was fitted with larger wheels and a larger engine to traverse the treacherous Australian terrain.
1976
A new version of the Morris Mini Moke was produced. Fitted with a new 1275 cc engine that drove sales to a record breaking 26,142 units, this new variant was named the Moke Californian. This version of the Moke reached cult status for an entire generation of baby boomers.
1980
In 1980, the BMC’s Portuguese subsidiary began manufacturing the Moke yet again. Another 10,000 units were produced and sold in the 13 years following. In its 30 years of production in various places, 49,937 Mokes were made.
