About

About Moke

The Moke, created as a British military vehicle in the 1950s, evolved into a beach cruiser cherished by surfers and celebrities. Now reintroduced as the eMoke, it maintains its British roots while adopting an all-electric, eco-friendly build, ensuring this 21st-century beach buggy continues to provide sun-soaked enjoyment.

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The Story of Moke

Moke's journey from military origins to a beach cruiser icon and its contemporary reinvention as the eMoke showcases its enduring appeal and adaptability in the automotive world.

1959

British Motor Corporation (BMC) develops the Moke in response to a request from the British Army for a lightweight utility vehicle.

1964

BMC launches the civilian version, the Austin Mini Moke, after failing to secure military contracts.

1966

The Morris Mini Moke is assembled in Australia with modifications for rugged terrain.

1976

The Moke Californian, equipped with a new 1275 cc engine, becomes popular among baby boomers.

1980

Production of the Moke resumes in BMC's Portuguese subsidiary, with around 10,000 units manufactured in the following 13 years. Total production reaches 49,937 units over 30 years in various locations.

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